The Coastalwatch Story

7 May 2008 15

The Company

Since its inception in 1998, Coastalwatch has been committed to bringing the coast to you. With live camera vision, forecasts and news and features from around the country’s coast, it’s grown into the Australia’s most comprehensive coastal reference site.

Using our camera network and working with some of the country’s pre-eminent coastal scientists our monitoring arm, CoastalCOMS, provides vital real-time data on beach erosion, risk and surf quality for councils and governments, lifeguards and rescue services.

Coastalwatch’s community focus also lends support to groups and charities such as Surfrider Foundation Australia, SurfAid International, Surf Life Saving Australia and numerous volunteer rescue organisations.

The Team

The Coastalwatch crew are a mixed bunch, brought aboard from the distant shores of media, meteorology and atmospheric science, corporate management, computing, information technology and infrastructure, even professional snowboarding. And then there’s our army of contributors scatted around the country, armed with cameras and keyboards to keep you up to speed on the best swells and pressing issues affecting our coast.

Despite our mixed heritage, we’re united in our goal of bringing the best of the coast to you, wherever you are in the country. From the reporters who roll out of bed before sunrise so you know what the waves are doing to the meteorologists who burn the midnight oil pawing over weather charts to tell you what tomorrow’s got in store, from the technicians who keep the cameras oiled to the academics who use the data to model sand movement for city councils, it’s all one big family.

So come and get to know us...

Sally Mac – Editor sally@coastalwatch.com

Sally Mac is a gun-slinging warrior woman with a passion for surfing, sharks and intense massage that exceeds that of any human currently alive on Earth. A native of Sydney’s Whale Beach, she grew up pig-dogging the wedge on days when Tom Carroll and Martin Potter were too scared to paddle out. “That’s right, beat it pussies!” she’d scream at the former World Champs as they drove up the hill headed for Kiddies Corner with their tails lodged well between their legs.

A journalism graduate of Charles Sturt University, Sally now takes the reins as the first woman to edit Austalia’s number one coastal website. She's more hungry for news than a uni student for a kebab on a Thursday night, she talks super loud on the phone and won't take no for an answer.

Nick Gregory - Digital Product Manager nick.gregory@coastalwatch.com

Nick’s previous life as a professional snowboarder saw him chasing powder around the globe on an 11-year endless-winter. After a five-year stint on the Billabong team, he hung up the boots and picked up a video camera to produce a TV series on professional snowboarders in Australia and New Zealand.

This led to work with Coastalwatch’s sister site, Mountainwatch, and Transfer Snowboard Magazine. When the Coastalwatch office moved to his hometown in Avalon in Summer 2010-11, he took over as our Digital Guru.

Between keeping the site and our apps looking fresh with creative solutions, Nick finds time to show up the rest of the office staff during lunch-time surfs at Little Avalon, make regular cameo appearances in Manly surfing e-newsletter, Sprout Daily, and hit the slopes for the odd spot of heli-boarding.

John Charlton – Chief Surf Reporter/Associate Editor john.charlton@coastalwatch.com

JC spreads his time between the Gold and Sunshine Coasts. He’s been surfing this area for many a year and is totally in tune with all the different breaks and how the varying swell and wind patterns affect this wave plentiful region.

He's been chairman of Surfing Queensland and been involved with positive growth of the surf industry and culture for many decades between stints as a professional producer and presenter for various TV shows.

He's the grand master of everything Australian surf culture and has a wealth of knowledge that we haven't yet begun to unearth.

Justine Elderfield - Customer Service & Subscriptions Manager customerservice@coastalwatch.com

Justine joined Coastalwatch over five years ago. Since that time she's been the eloquent, comforting voice of the company, taking care of our loyal audience's concerns and questions each and every day. Justine is the first point-of-call for Coastalwatch, Surfing World Magazine, Mountainwatch, Transfer Magazine and Transmoto Magazine. 


The Surf Forecast Team

Ben Macartney - Chief Forecaster - Ben joined the Coastalwatch team in 2005 and has grown to become the lead of the forecasting team. On a daily basis at Coastalwatch Ben forecasts for the east coast regions of Australia including QLD, NSW and down through Victoria, and also tracks major swells for INdonesia and the South Pacific region that take in some of Australia's most favourite surfing destinations like Indonesia.

Katie Jackson - Swell Forecaster / Meteorologist -  Katie joined the Coastalwatch team as Swell Forecaster and Meteorologist after moving to Australia from the States. She resides in Western Australia and has undertaken a PhD at Griffith University on the topic of Wave Analysis in the nearshore region. Prior to her Australian adventures, Katie has worked for the US Navy and for the biggest surf forecasting site in the US, Surfline - both as a swell forecaster and meteorologist. Katie forecasts for Western Australia and South Australia.

Dan Wyer – Western Australia - Dan Wyer lives in the South West of WA. He’s passionate about the waves in this region and is constantly searching and researching the rest of the WA coastline from the NW, to the Perth metro beaches, tro some secret spots way down south and has his finger on the pulse of all the action that’s happening in WA.


3CMG (Three Crowns Media Group) Management, associates & technical staff

Kim Sundell - Executive Chairman, Sundell Group
David Wooldridge - Director, Sundell Group 
Russell Holt - Luminary, Sundell Group
Troy Pitman Operations Manager, Sundell Group
Mark Pottie - Technical Lead, 3CMG
Doug Lees - General Manager 3CMG
Simon Barratt - Director of Marketing & Products, 3CMG
Warren Randell - Advertising Account Manager, 3CMG
Miles Finlay - Ad Traffic Manager, 3CMG
Ella Risby - Sales, 3CMG
Robbie Warden - Events Manager, 3CMG
Justine Elderfield - Customer Service & Subscriptions Manager, 3CMG
Professor Andrew Short - Coastal Scientist, CoastalCOMS
Darrell Strauss - Oceanographer, CoastalCOMS
Jeff Callaghan - Meteorologist
Chris Lane - General Manager, CoastalCOMS (Coastalwatch Founder)
Nigel Sim - Snr Software Engineer, CoastalCOMS
Vaughan Blakey - Editor, Surfing World
Danny Johnson - Creative Director, 3CMG
Corbin Nash - Art Director, Surfing World
Hugh Wyllie - Digital Editor, Surfing World
John "Reggae" Elliss - Senior Contributing Editor, Surfing World 
Sean Doherty - Senior Contributing Editor, Surfing World
Nick Carroll -  Senior Contributing Writer, Coastalwatch 
Jock Serong - Senior Contributing Writer, Surfing World & Coastalwatch 


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