Kelly Slater To Launch Surfboard Company In 2016

13 Jan 2016 1

Talking all things board design, Photo by Poullenot / World Surf League

Talking all things board design, Photo by Poullenot / World Surf League

2016 will be the year that Kelly Slater launches his own surfboard company. It is reported that the brand, Slater Designs will be unveiled at Surf Expo in the USA next week before the boards themselves become available in April. 

This time last year, Slater acquired a stake in leading brand, Firewire to help 'create an impact in the industry.' As someone who is always searching to innovate within the existing market and assist in pushing towards a sustainable surf industry, the 11 times world champion will, no doubt be producing high-quality boards, that will be well received.

Slater told Stab in an interview last year, prior to the release of his association with Firewire, "The industry focus has been on perfecting the shapes and performance of what we are all used to for a long while now. I’m fond of tinkering and experimenting and evolving. Lessening materials impact is an obligation for me."

This announcement has come swiftly after his December media release of the world's most perfect wave pool wave, and his 2015 integration with his brand Outerknown. Could the new business direction in wave pools, apparel and now surfboards, see the final year of competition for the athlete who has dominated the sport for 2 decades (excluding the intermission of Andy Iron's supremacy) and has become one of the most influential surfers (and possibly athletes) of all time?

SEE ALSO: Greg Webber Comments On Kelly Slater's Wavepool

Slater's self-designed logo

Slater's self-designed logo

Tags: topnews , kelly , slater , surfboards (create Alert from these tags)

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