Sony To Provide Technological Backing To Hurley Surfing Australia High Performance Centre

29 May 2012 0

 Sony To Provide Technological Backing To Hurley Surfing Australia High Performance Centre

Sony To Provide Technological Backing To Hurley Surfing Australia High Performance Centre

Sony has taken a serious stake in the future of Australian surfing by backing the Hurley Surfing Australia High Performance Centre (HPC) at Casuarina Beach in Northern NSW.

The electronics and home entertainment leader will help fit out the $2 million HPC funded by the Federal Government. It is a world-first facility dedicated to the development of elite surfers and coaches and will ensure Australia maintains its place as a world leader in the sport.

Designed in consultation with the Australian Institute of Sport (AIS) and the Australian Sports Commission (ASC), the HPC will be officially opened on June 15.

The two-level centre of excellence will boast state of the art education facilities, equipment and accommodation and will be at the forefront of sports science and coaching development for surfing.

Sony Australia’s Manager for Digital and Relationship Marketing Ruben Lawrence said Sony was proud to play a role in the future of elite surfing in Australia.

“Our premium Audio Visual technology will allow the athletes to monitor their performance and will offer them an incredibly high-performance setting in which to train,” he said.  “Sony’s technology allows the athletes and coaches to analyse performance through record and playback meaning the route to peak performance will be faster.”

Surfing Australia CEO Andrew Stark said the HPC fit-out by Sony would provide an extensive range of electronic equipment.

“The HPC will be an elite training facility and we’re proud to have an electronics leader such as Sony supporting the facility,” he said.

“It will ensure patrons have the latest technology and entertainment products at their fingertips to further enhance their coaching and training experience at the HPC.”

About Sony
With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA™ TVs, Cyber-shot™ digital cameras, Handycam camcorders, “α” (pronounced Alpha) digital SLR cameras, Walkman MP3 players, VAIO™ computers, READER™ eBook Readers as well as HD professional broadcast equipment. For more information on Sony Australia, visit www.sony.com.au/section/corporate.

Product Information: For further Sony product information or stockist details, readers can contact Sony Australia on 1300 720 071 or visit www.sony.com.au.

Images: Product images can be downloaded from the Sony Australia Flickr site www.flickr.com/photos/sonyaustralia. For assistance, please contact the Sony team at Hausmann Communications at sony@hausmann.com.au.

Social Media: Stay up-to-date with Sony Australia competitions, events, product reviews and videos via Facebook - www.facebook.com/sonyaustralia and YouTube www.youtube.com/sonyaustralia.  

About Surfing Australia
Surfing Australia is a not for profit incorporated National Sporting Organisation that was formed in 1963 to establish, guide and promote the development of surfing in Australia.

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