Australian Surf Industry Awards

30 Mar 2012 0 Share

Jason Haynes from Hurley, collecting the Men's Surf Brand of the Year award.

Jason Haynes from Hurley, collecting the Men's Surf Brand of the Year award.

The 2012 Australian Surf Industry awards and Surf Summit was held at the Manly Pacific Hotel on the 28th of March.


Presented by the Surf Retailers Federation, the night was open to all surf retailers in Australia.

SRF President Anthony Wilson saw the night as an opportunity to celebrate the surf industries achievements of the past 12 months.

Anthony said his motivation for organising the awards night was from seeing surf brands using SIMA awards in the States and wanted to replicate these awards in Australia.

Welcoming over 200 surf retails and wholesalers at the awards night, Anthony said that he saw the awards as a "massive opportunity to unity surf retail and industry with enhanced communication", and he looked forward to the awards night being an annual event.

In keeping with the spirit of the day - "it's all about surf" - a surf tag event was run before the awards night between retailers and wholesalers, with WA retailer Ian "Wooly" MacPherson claiming victory for the surf retailers.

A full list of all the award winners are listed below.



BRAND & PRODUCT AWARDS

Brand of the Year

MENS BRAND OF THE YEAR 2012 WINNER Hurley 
MENS BRAND OF THE YEAR 2012 RUNNER UP Billabong 

LADIES BRAND OF THE YEAR 2012 WINNER Rusty 
LADIES BRAND OF THE YEAR 2012 RUNNER UP Billabong Girls 

FOOTWEAR BRAND OF THE YEAR 2012 WINNER Havaianas
FOOTWEAR BRAND OF THE YEAR 2012 RUNNER UP Vans 


Marketing Awards

MENS MARKETING CAMPAIGN OF THE YEAR 2012 WINNER Billabong - Life's Better in Boardshorts  
MENS MARKETING CAMPAIGN OF THE YEAR 2012 RUNNER UP RipCurl - Mirage Boardshorts 

LADIES MARKETING CAMPAIGN OF THE YEAR 2012 WINNER Billabong Girls - Bikini Lover's Guide to Summer
LADIES MARKETING CAMPAIGN OF THE YEAR 2012 RUNNER UP ROXY – Home is Where the Heart is 

ONLINE CHANNEL BRAND OF THE YEAR (Judged) 2012 WINNER Quiksilver
ONLINE CHANNEL BRAND OF THE YEAR (Judged) 2012 RUNNER UP Oakley Sales & Customer Service Awards

SALES REPRESENTATIVE OF THE YEAR 2012 WINNER VIC - Volcom - James Lanyon
SALES REPRESENTATIVE OF THE YEAR 2012 RUNNER UP NSW - Billabong - Jackie Trives

SALES OFFICE OF THE YEAR 2012 WINNER NSW - Billabong/GSM
SALES OFFICE OF THE YEAR 2012 RUNNER UP QLD - Billabong/GSM 

Product Award Categories

PRODUCT INNOVATION AWARD (Judged) 2012 WINNER Ocean & Earth - ONE Piece Leash
PRODUCT INNOVATION AWARD (Judged) 2012 RUNNER UP Hurley - Phantom 4D Boardshort 

BOARDSHORT OF THE YEAR 2012 RUNNER UP Rip Curl - The Mick Fanning Mirage Sonar Boardshort 
BOARDSHORT OF THE YEAR 2012 WINNER Hurley - Phantom 4D Boardshort 

SUNGLASS STYLE OF THE YEAR 2012 WINNER Oakley - Holbrook 
SUNGLASS STYLE OF THE YEAR 2012 RUNNER UP Oakley - Batwolf 

SURFBOARD OF THE YEAR 2012 WINNER Channel Islands Surfboards by AL Merrick - Fred Rubble 
SURFBOARD OF THE YEAR 2012 RUNNER UP JS Industries - Revolution 

SURFING PRODUCT OF THE YEAR 2012 WINNER Go Pro - Go Pro HD Camera 
SURFING PRODUCT OF THE YEAR 2012 RUNNER UP Hurley - Phantom 4D Boardshort

WETSUIT OF THE YEAR   2012 WINNER Rip Curl - E Bomb Pro Steamer  
WETSUIT OF THE YEAR   2012 RUNNER UP O'Neill - Superfreak Steamer

RETAIL AWARDS

Retailer of the Year
CORE BOARDSTORE OF THE YEAR 2012 WINNER Strapper Surf 
CORE BOARDSTORE OF THE YEAR 2012 RUNNER UP Aloha Manly 

SURF RETAILER OF THE YEAR NEW SOUTH WALES 2012 WINNER Saltwater Wine
SURF RETAILER OF THE YEAR NEW SOUTH WALES 2012 RUNNER UP Slimes 

SURF RETAILER OF THE YEAR QUEENSLAND 2012 WINNER Coolum Surf 
SURF RETAILER OF THE YEAR QUEENSLAND 2012 RUNNER UP Goodtime

SURF RETAILER OF THE YEAR SOUTH AUSTRALIA / NORTHERN TERRITORY 2012 WINNER JT Sur
SURF RETAILER OF THE YEAR SOUTH AUSTRALIA / NORTHERN TERRITORY 2012 RUNNER UP JR's Surf & Ski, Colonnades

SURF RETAILER OF THE YEAR VICTORIA / TASMANIA 2012 WINNER Strapper Surf 
SURF RETAILER OF THE YEAR VICTORIA / TASMANIA 2012 RUNNER UP Mordy Surf 

SURF RETAILER OF THE YEAR WESTERN AUSTRALIA 2012 WINNER Star Surf+Skate
SURF RETAILER OF THE YEAR WESTERN AUSTRALIA 2012 RUNNER UP Country Waves

Fitout of the Year

SHOP FIT OUT OF THE YEAR (Judged) 2012 WINNER CO OP Manly
SHOP FIT OUT OF THE YEAR (Judged) 2012 RUNNER UP CO OP Melbourne

Online Channel Retailer of the Year  

ONLINE CHANNEL RETAILER OF THE YEAR (Judged) 2012 WINNER Saltwater Wine
ONLINE CHANNEL RETAILER OF THE YEAR (Judged) 2012 RUNNER UP MV2

Tags: Australia , nsw , industry , awards (create Alert from these tags)

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