The Making Of Something Big

11 Jul 2016 4

COASTALWATCH | Event

Videos by Peter Rogers

Stone & Wood have wrapped up their epic Festival of the Stone tour in style. They crew set off from Byron at the start of the year and stopped off at a number of the Australia's favourite surfing spots to collect the ingredients to make their annual beer, The Stone. It wasn't all about the beer though, they teamed up with the Clean Coast Collective at each location and with the local community held a beach clean and then rewarded participants with live music, crisp, fresh beer and hot food.

Over the course of the tour, a huge amount of rubbish was collected, sorted and analysed by the Clean Coast Collective team. We joined in for the final beach clean and had a chat to some of the locals who turned up to help out on the day. (See video below)

SEE ALSO: The 5 Easiest Ways To Avoid Plastic This July

Natalie of Clean Coast Collective was overwhelmed with the turnout at all the locations, especially the final cleanup in Byron. She said "The Festival of the Stone is about taking things back to a slower age, when the environment was clean and pure, and beer was brewed by fire and stone. Stone & Wood invited Clean Coast Collective to join the tour and help bring our beaches and waterways back to their original pristine condition through cleanups at every stop along the journey." 

"For three months, we traveled the east coast from the wintery coast of Hobart to the sunny points of Noosa, stopping to hold ten events along the way. Over 250 east coast locals joined us for the clean-ups, removing a total of 736 kilograms of litter and marine pollution.  The passion and positivity of the locals we met on the journey blew us away – a few couples enjoyed the events so much that they followed our journey and popped up at multiple clean ups!" 

The tour finished back in Byron Bay in May with a final beach clean and a huge night at the Stone & Wood brewery. The grounds were jam-packed for the launch of the 2016 Stone, a sultry dark brew with a smooth caramelly, espresso flavour, the perfect winter beverage. The night finished with a bang as some Australia's best local music including headliners, The Delta Riggs had the crowd pumped. 

It's refreshing to see a company truly committed to sustainable business practice and ingrained so deep in their local community. The Festival of the Stone is plowing ahead and setting a great example for local businesses everywhere. 


Tags: video , stone , and , wood , festival , byron , bay , topnews (create Alert from these tags)

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