WATCH OUT!

27 Oct 2009 0

From London, New York, Hong Kong & Paris, Now Sydney Welcomes The G-Shock: Shock The World Tour
www.g-shocksydney.com

Japanese electronics giant Casio are celebrating the evolution of their iconic G-SHOCK watch with the G-SHOCK: Shock The World Tour Sydney. The tour has already been through London, New York, Hong Kong, Taiwan and Shanghai and now it’s coming down under. Sydney will host the event, which will take place on Thursday 19th November 2009 at CarriageWorks. There will be a special guest appearance by the man who designed the very first G-SHOCK watch, Japanese engineer and ‘Father of G-SHOCK’ Kikuo Ibe, plus a live DJ set from Australian DMC champion DJ Dexter, Sydney girls Hoops DJs and Melbourne’s M.A.F.I.A.

The G-SHOCK watch is at the forefront of modern design; it’s highly functional and durable and its connection to fashion, sports, art and music has grown over the years and has evolved from an extreme sports watch to be a fashion staple must have. The evening will be a showcase of the latest timepieces, collaborative designs and evolutionary technology.

To win tickets to the event, consumers simply purchase a G-SHOCK watch from participating stores and enter their details at www.g-shocksydney.com.

G-SHOCK watches first appeared in 1983. Mr Ibe wanted to invent a brand of watch that was ‘shock’ resistant and durable. 26 years on, G-SHOCK watches are one of the toughest timepieces available. They are 200m water resistant and suitable for any extreme sporting lifestyle. Rising in popularity in the 90s, Casio saw over 220 new models released in one year during 1998, and G-SHOCK has collaborated with many designers, musicians and celebrities to release limited edition models and custom designs.

For more information on the G-SHOCK: Shock The World Tour Sydney visit www.g-shocksydney.com For information on products or brands visit www.shriro.com.au

ABOUT G-SHOCK: Shock The World Tour


  • The event takes place in 12 major cities across the world including London, New York, Paris, Tokyo and Berlin.
  • The events consist of press conferences showcasing G-SHOCK’s identity and latest models followed by a party.
  • The parties include a promotional demonstration and speech given by G-SHOCK's founding father himself, Mr. Ibe, celebrity attendees and performances by famous artists and DJ’s.


ABOUT G-SHOCK Watches

  • The first G-SHOCK model was DW-5000, release in April 1983.
  • Designed and Invented by Japanese engineer Kikuo Ibe.
  • G-SHOCK was created to be shock resistant with an objective to not break even if dropped. It’s also 200m water resistant, has stopwatch, alarm, calendar, backlight.
  • Since it’s first release 26 years ago, over 60 million watches have been sold in nearly 100 countries.
  • G-SHOCK initially caught the attention of young street-sport enthusiasts such as skateboarders, but also favoured by policemen and fire fighters.
  • G-SHOCK watches have been seen in films such as the Mission Impossible series, Bad Boys, Speed, and The Cable Guy.

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